Recently, LEGO has made a move to help make their plastic bricks more sustainable, with a goal to only sustainable materials by 2032. LEGO is shifting from traditional oil-based plastics to innovative plant-based materials like sugar cane polyethene. This transition aims to reduce the environmental impact of its products while maintaining the high quality that fans expect. LEGO is paying up to 70% more for renewable resin but has committed to absorbing these costs rather than passing them on to consumers.
Not only were the billions of plastic bricks a huge problem for the environment, but the production, shipping and quantity of single-use plastics used to package the sets were highly unsustainable.
One of the key initiatives is LEGO's pledge to make all packaging recyclable by 2025 by swapping it for paper packages. Previously, only 75% of the cardboard used for LEGO boxes came from recycled materials, and now the company is focused on ensuring that all packaging is sustainably and ethically sourced, promoting recyclability.
The company has also pledged to achieve net-zero greenhouse gas emissions by 2050 and has invested heavily in renewable energy.
Additionally, LEGO has introduced programs like "Build the Change," which empowers children to engage with sustainability concepts through play, reaching over two million kids in just one year, and others encouraging buyers to pass on their bricks rather than discard them.
As LEGO continues to innovate and adapt, it remains committed to inspiring future generations while ensuring that they inherit a healthier planet. LEGO can be used as inspiration for change among other brands and cooperations for more sustainable actions, as one of the biggest companies in the world.
